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The OKFestival week closed on September 22nd with an inspiring side event, the Good Map Summit, a seminar organized by Cindy Kohtala and Helsinki Green Map at the Museum of Contemporary Art Kiasma. As the organizers put it: “Whether they are interactive location-based technologies or beautifully hand-drawn cartography that captures a place’s uniqueness, maps are everywhere“. Designers, geographers and thinkers gathered in Kiasma to discuss how to use technology to enhance local business, environmental quality and a new sense of community. A special guest was Wendy Brawer from Green Map System, a featured speaker at the OKFest as well.

Good Map summit Helsinki 22.9.2012

The first project presented was Green Riders, a platform which makes possible to freely share car rides. Founded in 2010 by Željko Bošković and his team, this online and mobile service helps people to easily find car rides, with the aim to reduce CO2 emissions. Free for private users, it also has a business edition for companies, which is increasing its activity. One would expect Finland to be one of the less motorized countries in Europe, but it´s not the case: the number of vehicles is rapidly increasing, in 2011 being almost 3 millions over a population of about 5.4 millions (car density per capita is anyway lower in the most inhabited areas of Finland, as this Europe motorisation rate map shows). Italy was the second country with most cars in 2010, after the US. It´s a poor consolation to see that it also has the highest amount of natural gas cars in Europe. France is doing even better than Finland; the less motorized European areas are between Northern Germany and Denmark and the lest ones in Eastern Europe. There is more and more need to track emssions, which in many countries is becoming also obligatory. Instruments are being developed, such as Global Reporting , or the company targeted Carbon Disclosure Project, and Green Riders might be of help as well.

Pekka Sarkola, geodata expert and entrepreneur, guest programme planner for Open Geodata at OKFest, talked about different kinds of socially useful online mapping: Blindsquare is a derivation of Foursquare, the site which helps you to locate services and exchange points in your neighbourhood. It allows people with sight handicap to locate for ex. cafés or post offices by maps they can hear. Other useful ideas are the Light Map,  showing the concentration or scarcity of artificial lightning. Or noise level maps, showing how noisy a place is.

Green Map discussion at Kiasma

But the most interesting platform is Open Street Map, a not-for-profit organization founded in 2005, with more than half a million volunteers worldwide. Using Google Map as a basis, OSM activists tag the maps with all sort of useful information. In emergency situations OSM proofed to be an important tool, locating in real time the collapsed buildings, but also schools, hospitals and so on. In OSM anybody may add his/her own information, add the maps attribute info tags (highway, cycleway, building, residential etc.) – “a democratic, but also an anarchical idea”, according to Pekka. Contrarily to what we may think, “there is a huge work left to do, there are many missing areas, streets, paths” still waiting to be mapped.

Pauliina Seppälä presented Cleaning Day, a citizen initiative “for friends of flea markets and recycling”. A worldwide event, it took place for the first time in Helsinki in May, and a second time on September 8th. The town´s streets, parks and yards filled in with people selling whatever unnecessary they had at home: the idea is to clean up your home and enhance the culture of re-use in the place of that of endless consumerism. Cleaning Day too would not be possible without a customized Google Map, where you can see (and add) the nearest available marketplaces. Second-hand culture is quite popular in Finland, in many Helsinki districts (as in Töölö or Kallio) you can find cozy shops with furniture, clothes etc.

Green Map local food icon

But the funniest moment of the day was a practical one, a walk in Kiasma area to find out where are the points of environmental interest: the task was to tag them on a mobile map, using the Green Map icons, a set of icons developed by Wendy Brawer and her team: an international platform founded in 1995, Green Map gathers people of local communities to make them more conscious about sustainable everyday choices. Map making is not limited to internet users but it is also encouraged as a manifold handicraft activity, by drawing, painting, sewing and so on. Our action too was carried out with non conventional means: we used blueberry organic colours to tag the places of green interest! Thanks to Elissa Eriksson, from Multicoloured Dreams, who provided the colours, and to some patient architects and designers, we cropped and painted the icons on the ground in front of the shops. An ephemereal idea, considering the autumn rains, but the results are still visible on this web map.

Icons making at Lasipalatsi, Helsinki

Part of the idea was also to tag outdoor places suitable for new artworks: the Multicoloured Dreams art group invites people to find their town´s places in need of a more coloured look. Whoever may become a street artist, previously contacting the City Architect for permission. Contributing to own town´s outlook is also a way of caring about it, hopefully diminishing the acts of vandalism and indifference (such as throwing litter on the street, an increasing problem in Helsinki).

As reported at OKFest Sustainability Stream, Green Map initiatives multiply in Europe: Four Bees Hive (4BsHive) is a transnational project involving four river cities, Bristol, Berlin, Budapest and Bistrita. It was made possible thanks to Grundtvig, an EU programme supporting non-vocational adult education. For a recapitulation of OKFest Sustainability Stream have a look here.